Home Furnishings & Appliances
Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator's supplies, paint, and wallpaper.
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2002 GOLD
Counting Sheep
To separate itself from all other mattress brands, Serta developed the "Counting Sheep" campaign which dramatically increased brand awareness, preference, and image. In addition, the campaign has aided in the increase of retail distribution.
Brand:
Serta
Client:
Serta, Inc.
Agency:
Doner
Language:
English
2002 SILVER
The New Look of Comfort
La-Z-Boy, one of America's favorite brands, needed to expand beyond its "recliner chair' image. The advertising introduced La-Z-Boy's stylish line of furniture to a younger, style-seeking female audience. All seven featured products (furniture and fabric) made La-Z-Boy's "top ten" list.
Brand:
La-Z-Boy
Client:
La-Z-Boy
Agency:
Doner
Language:
English
2002 BRONZE
Swedish Home Ingredients
The "Ingredients" spot for the Ethan Allen successfully launched Ethan Allen's Swedish Home collection in a tight economy by making an emotional connection with the consumer. Our advertising for Swedish Home needed to communicate that: Ethan Allen's Swedish Home collection will enhance your home and life with its simple and pure elegant design.
Brand:
Ethan Allen
Client:
Ethan Allen, Inc.
Agency:
Grey Worldwide
Language:
English
FINALISTS
iRobot
iRobot OS – Situation Roomb
Ariel
Ariel Kare Ga Possible
Ariel
Ariel Blue Blue
