Home Furnishings & Appliances

Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator'€™s supplies, paint, and wallpaper.

1996 GOLD

GE Profile - We Bring Good Things to Life

GE's Profile line, as supported by the specific "We Bring Good Things To Life" Campaign for these appliances, surpassed all business objectives while successfully strengthening GE's overall corporate imagery. The brand achieved these dramatic results despite heightened competitive activity and a downward trend in the appliance category.

Brand: GE Appliances
Client: General Electric Company
Agency: BBDO New York
Language: English

1996 SILVER

Do Not Disturb Campaign

The "Do Not Disturb" campaign was designed to create a distinctive identity for Simmons Beautyrest in the highly competitive and highly fragmented bedding category. To demonstrate the unique construction and advantages of the Simmons Pocketed Coil technology, the "bowling ball" television commercial and supporting print materials have been instrumental in growing consumer sales and distribution. Importantly, this campaign has identified a unique advantage for the customer that can be easily demonstrated and appreciated at the time of purchase, and result in an easier sale and a more satisfied customer.

Brand: Simmons Beautyrest Mattress
Client: Simmons Company
Agency: WestWayne, Inc.
Language: English

1996 BRONZE

Creature Comforts

Grey created the charming and memorable "Creature Comforts" campaign to introduce Ethan Allen's new collection of overstuffed sofas and chairs -- the Comfort Collection. The trick was to make this Collection appeal to a new younger consumer without Alienating Ethan Allen's older core customer. What better way to attract this dual audience, and convince them that the Comfort Collections offers the ultimate in comfort, than to feature a live brown bear named Ursula--a tough and most arresting critic when it comes to selecting the perfect resting place for a long winter's nap.

Brand: Ethan Allen
Client: Ethan Allen, Inc.
Agency: Grey Worldwide
Language: English

FINALISTS

iRobot iRobot OS – Situation Roomb

HomeGoods Home Sweet HomeGoods

Traeger Grills Welcome To The Traegerhood