Home Furnishings & Appliances

Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator'€™s supplies, paint, and wallpaper.

2000 SILVER

Q&A

Five years ago, no one in America had ever heard of Pergo; five years ago, no one in America had ever heard of laminate flooring. Yet after only five years, we've made Pergo the second best-known brand in the entire flooring category. The dramatic increase in consumer brand awareness of a new brand and an unknown product in such a short time demonstrates the effectiveness of our Q&A campaign. And after all this time, our campaign still speaks to consumers effectively and without tiring, allowing Pergo to maintain dominant market share and double-digit sales growth despite significantly intensifying competition.

Brand: Pergo
Client: Perstorp Flooring, Inc.
Agency: The Richards Group
Language: English

2000 BRONZE

Gourmet Meal

The "Gourmet Meal" commercial for the GE Profile Performance range revitalized GE's range business and significantly surpassed its objectives, sales and otherwise. Most significantly, it reversed a long-term downward trend in consumer brand commitment.

Brand: GE Appliances
Client: General Electric Company
Agency: BBDO New York
Language: English

1999 GOLD

Neptune

In a category that consumers believed all washers to be the same, Maytag successfully introduced the innovative Neptune washer via an integrated and well -developed marketing program helping create a high-end market by providing a meaningful and highly relevant consumer benefit: the first washer that actually removes stains.

Brand: Maytag
Client: Maytag Appliances
Agency: Leo Burnett USA
Language: English

FINALISTS

iRobot iRobot OS – Situation Roomb

HomeGoods Home Sweet HomeGoods

Traeger Grills Welcome To The Traegerhood