Home Furnishings & Appliances
Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator's supplies, paint, and wallpaper.
FILTER BY:
PROGRAM
2009 BRONZE
Unreal
Consumers have always thought of Armstrong as a trusted flooring company but were unaware of all the product forms Armstrong offers. Moreover, laminate floors were typically considered to be an inferior imitation of hardwood. Through this campaign, consumers were taught that not only does Armstrong sell laminate flooring, it sells laminate floors that are so beautiful that they can actually pass for hardwood.
Brand:
Armstrong World Industries
Client:
Armstrong
Agency:
BBDO
Language:
English
2008 BRONZE
Grind More. Hear Less.
In preparing to launch a line of premium food waste disposers, InSinkErator found that, though considered useful, consumers paid very little attention to their disposers. Thus, beyond the introduction of the line, the goal of the campaign was to take disposers from ignored to desired. To achieve this required a revamp of the entire brand. Since the launch of the campaign, the premium disposer segment jumped from 8% to 20% of unit sales and sales revenue increased by 18%.
Brand:
InSinkErator
Client:
InSinkErator
Agency:
Cramer-Krasselt
Language:
English
2007 SILVER
Everyday Fabulous
IKEA decided to take a stand against the ICFF to boost awareness & brand perception in NYC. Using guerilla installations of furnishings around the city like couches in bus shelters, we demonstrated how good design can make the everyday better. Mainstream press and blogger mentions resulted in millions of positive consumer impressions for no media spend.
Brand:
IKEA
Client:
IKEA North America
Agency:
Deutsch Inc.
Language:
English
FINALISTS
iRobot
iRobot OS – Situation Roomb
Ariel
Ariel Kare Ga Possible
Ariel
Ariel Blue Blue
