Home Furnishings & Appliances
Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator's supplies, paint, and wallpaper.
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2002 SILVER
The New Look of Comfort
La-Z-Boy, one of America's favorite brands, needed to expand beyond its "recliner chair' image. The advertising introduced La-Z-Boy's stylish line of furniture to a younger, style-seeking female audience. All seven featured products (furniture and fabric) made La-Z-Boy's "top ten" list.
Brand:
La-Z-Boy
Client:
La-Z-Boy
Agency:
Doner
Language:
English
2002 BRONZE
Swedish Home Ingredients
The "Ingredients" spot for the Ethan Allen successfully launched Ethan Allen's Swedish Home collection in a tight economy by making an emotional connection with the consumer. Our advertising for Swedish Home needed to communicate that: Ethan Allen's Swedish Home collection will enhance your home and life with its simple and pure elegant design.
Brand:
Ethan Allen
Client:
Ethan Allen, Inc.
Agency:
Grey Worldwide
Language:
English
2001 GOLD
The Great Mediator
Maytag, the 100-year old brand known for its strength in laundry, was having difficulty convincing consumers of its expertise in other appliance categories. This successful launch of the high-end Maytag Gemini Range, a unique double-oven, changed all that. By leveraging the insight of "family mealtime stress", Maytag successfully introduced the first range ever that allows consumers to cook two different foods, with two different temperatures, all at the same time.
Brand:
Maytag
Client:
Maytag Appliances
Agency:
Leo Burnett USA
Language:
English
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