CLIENT
IKEA North America
Maria Lovera, Deputy Mktg. Mgr.
Michael Hay, Creative Strategist
AGENCY
Linda Sawyer, CEO
Val DiFebo, President
Matt Dowshen, SVP - Group Account Dir.
Eve Kornblum, SVP - Executive Producer
Diana Hong, VP - Associate Creative Dir.
Eric Rojas, Art Dir.
Mike Leibowitz, Copywriter
Jason Ashlock, Copywriter
Ingrid Bernstein, Interactive Creative Director
Sumaiya Balbale, Account Planner
Nadia Kamran, Creative - iDeutsch
Karen Dahlstrom, Creative - iDeutsch
Jeremy Bernstein, VP - Dir. of IA
Kathy Delaney, Co-President, Chief Creative Officer
Scott Basen, SVP, Group Creative Director/Art Director
David Rosen, SVP, Group Creative Director/Copywriter
Rochelle Raiss-Riley, Art Director
Jasmine Dadlani, SVP, Account Planner
n'Vision
SUMMARY
IKEA decided to take a stand against the ICFF to boost awareness & brand perception in NYC. Using guerilla installations of furnishings around the city like couches in bus shelters, we demonstrated how good design can make the everyday better. Mainstream press and blogger mentions resulted in millions of positive consumer impressions for no media spend.
