P&G (

Khurram Kidwai, Commercial Director – Household Care
Jaffar Hashim, Brand Director - Fabric Care
Tania Bhurgri, Brand Manager - Fabric Care
Syed Mohammad Ashraf, Senior Brand Manager
Muhammad Osama, Brand Manager
Jahanzeb Khalid, Media director
Rabia Nabeel, Analytics and Insights Director

Adcom Pvt. Ltd. *Lead Agency

Muhammad Sami, Account Director
Mujtaba Mirza, Senior Account Manager
Sarah Moquim, Executive creative director
Yasser Shah, Creative Director
Faraz Shamshad, Associate creative director
shayan moin, Senior Manager - Digital
Ali Malik, Associate Director Strategy
Ayesha Farid, Head Of Strategy

Starcom Media Vest

Sameet Jivani, Senior Media Planner

Symmetry Group

Uzair Ahmed, CEO
Urooj Vohra, Manager Strategy & Planning

Surf Excel the market leader started focusing on the key functional driver of best stain removal. In order to deepen its expertise within stain removal, Ariel conducted a needs study and benefit screener involving 300+ women, identifying impossible cuffs and collar stains as the biggest unmet need. We were successful in identifying and communicating in a compelling manner a strong point of difference wrt Ariel’s equity space of stain removal reducing share gap from >4 to 1.5, 2x sales growth vs target(20%), strength-perception in removing impossible stains (Cuffs & Collars)