Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

2002 BRONZE

Coming-of-Age

The Marine Corps "Coming-of-Age" campaign was developed to attract a new generation of Marines before they are eligible to be recruited. The campaign relied on taking advantage of opportunities when pre-prospects demonstrate their interest in the Corps. Ultimately, the campaign succeeded in increasing the number of leads among this target by 20%.

Brand: United States Marine Corps
Client: United States Marine Corps
Agency: JWT Atlanta
Language: English

2001 GOLD

Harvard of Leadership

Multi-faceted campaign designed to attract college students to become Marine Officers, primarily on the basis of leadership training available in the United States Marine Corps.

Brand: United States Marine Corps
Client: United States Marine Corps
Agency: JWT
Language: English

2001 GOLD

Census 2000. This is Your Future. Don't Leave it Blank.

Census 2000 surpassed all projected goals. Defying forecasts, it reversed a two-decade decline in mail response. Team Census 2000, led by Young & Rubicam Advertising, included a multicultural mosaic of agencies which collectively helped reach America's vast and highly diverse population--The Bravo Group targeted Hispanics; Kang & Lee, Asian and Eastern European audiences; G&G Advertising, American Indian and Alaska Natives; The Chisolm-Mingo Group, African-Americans. Together, with over 250 targeted executions in 17 different languages, Team Census 2000 significantly increased public awareness, knowledge and participation.

Brand: Census 2000
Client: The Bureau of the Census
Agency: Young & Rubicam New York
Language: English

FINALISTS

Alcohol. Think Again. One Drink

Republic of Singapore Navy It's not crazy. It's the Navy.

Social Development Bank Shop with Purpose, Empower Productive Families.