Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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PROGRAM
2005 SILVER
Don't Be This Guy
The "Don't Be This Guy" campaign celebrates the benefits of e-file in a humorous, relatable way by juxtaposing these benefits against the pitfalls of the paper process. This fully-integrated campaign has helped increase e-file awareness and converted that awareness into usage. The campaign exceeded all IRS business goals with a total of 61.2 million users in 2004.
Brand:
IRS e-file
Client:
Internal Revenue Service
Agency:
FCB New York
Language:
English
2004 SILVER
Marines.com
As part of the Marine Corps' Lead Generation Program, a new Marines.com Web site was scheduled to launch in fiscal year 2003. Designing and developing the new Marines.com was a huge endeavor. The Web site had to serve the needs of Marine Recruiters, feel suitable to the top tier of Marine Corps Officers, adhere to the brand the Corps and the Agency have spent 50 years building together, and have the kind of edge a typical 17-24 year old finds appealing. Launched in October of 2002, the new Marines.com has been hailed as a tremendous success, balancing the business needs of Marine Corps Recruiting Command with the needs of the target audiences. In fact, Marines.com is the single most effective and cost-efficient source for Marine Corps qualified leads and contracts.
Brand:
United States Marine Corps
Client:
Marine Corps Recruiting Command
Agency:
JWT
Language:
English
2004 BRONZE
Not a Desk Job
By understanding the motivations of a completely new target audience, the California Culinary Academy succeeded in filling (to 100% capacity) a new course in a new discipline where other sister schools had failed.
Brand:
California Culinary Academy
Client:
California Culinary Academy
Agency:
Venables Bell & Partners
Language:
English
FINALISTS
Alcohol. Think Again.
One Drink
Republic of Singapore Navy
It's not crazy. It's the Navy.
Social Development Bank
Shop with Purpose, Empower Productive Families.
