Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

2000 BRONZE

Chicago's Other Helpline

The objective of this campaign was to introduce a new 3-digit number-311- for citizens of Chicago to call when they needed information about city services and non-emergency police assistance. The challenge was to educate people about the difference between an important need and a true police emergency. The advertising was successful in explaining the difference between 911call and a 311 call and getting Chicagoans to make the right call.

Brand: City of Chicago
Client: City of Chicago, CAPS Implementation Office
Agency: DDB Chicago
Language: English

1999 SILVER

The Knowledge is Power Campaign

In 1998, California became the first state to deregulalate its $20 billion electric utility industry. DDB Needham, Los Angeles developed a multi-ethnic integrated marketing program to educate consumers about the low interest and complex topic of deregulation. Against all odds, the campaign shattered the 60% awareness goal set by the state regulators by achieving over 80% net awareness. The integrated marketing effort is now being used as a model by states preparing for deregulation throughout the country.

Brand: California Public Utilities Commission
Client: California Public Utilities Commission
Agency: DDB Los Angeles
Language: English

1999 SILVER

Iomega Recruitment Campaign

A campaign to recruit 50 qualified technology employees per month for Iomega Corporation-branding the employer as a youthful, rewarding and desirable place to work.

Brand: Iomega
Client: Iomega Corporation
Agency: Tate Austin
Language: English

FINALISTS

Alcohol. Think Again. One Drink

Republic of Singapore Navy It's not crazy. It's the Navy.

Social Development Bank Shop with Purpose, Empower Productive Families.