Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

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PROGRAM

1999 SILVER

The Knowledge is Power Campaign

In 1998, California became the first state to deregulalate its $20 billion electric utility industry. DDB Needham, Los Angeles developed a multi-ethnic integrated marketing program to educate consumers about the low interest and complex topic of deregulation. Against all odds, the campaign shattered the 60% awareness goal set by the state regulators by achieving over 80% net awareness. The integrated marketing effort is now being used as a model by states preparing for deregulation throughout the country.

Brand: California Public Utilities Commission
Client: California Public Utilities Commission
Agency: DDB Los Angeles
Language: English

1999 SILVER

Iomega Recruitment Campaign

A campaign to recruit 50 qualified technology employees per month for Iomega Corporation-branding the employer as a youthful, rewarding and desirable place to work.

Brand: Iomega
Client: Iomega Corporation
Agency: Tate Austin
Language: English

1999 BRONZE

Upgrade to Minnesota

With their state economy booming, Minnesota businesses found themselves in dire need of skilled, high-technology professionals. The Minnesota High Technology Association's break-through campaign to recruit high-tech professionals from California's Silicon Valley resulted in thousands of resume submissions. The campaign consisted of a high-tech job listing web site, Upgrade-to-Minnesota.com, along with radio, out of home, world wide web, and newspaper advertising.

Brand: Minnesota High Technology Association
Client: Minnesota High Technology Association
Agency: Periscope Marketing Communications
Language: English