Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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PROGRAM
1999 SILVER
The Knowledge is Power Campaign
In 1998, California became the first state to deregulalate its $20 billion electric utility industry. DDB Needham, Los Angeles developed a multi-ethnic integrated marketing program to educate consumers about the low interest and complex topic of deregulation. Against all odds, the campaign shattered the 60% awareness goal set by the state regulators by achieving over 80% net awareness. The integrated marketing effort is now being used as a model by states preparing for deregulation throughout the country.
Brand:
California Public Utilities Commission
Client:
California Public Utilities Commission
Agency:
DDB Los Angeles
Language:
English
1999 SILVER
1999 BRONZE
Upgrade to Minnesota
With their state economy booming, Minnesota businesses found themselves in dire need of skilled, high-technology professionals. The Minnesota High Technology Association's break-through campaign to recruit high-tech professionals from California's Silicon Valley resulted in thousands of resume submissions. The campaign consisted of a high-tech job listing web site, Upgrade-to-Minnesota.com, along with radio, out of home, world wide web, and newspaper advertising.
Brand:
Minnesota High Technology Association
Client:
Minnesota High Technology Association
Agency:
Periscope Marketing Communications
Language:
English