Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

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1999 BRONZE

Upgrade to Minnesota

With their state economy booming, Minnesota businesses found themselves in dire need of skilled, high-technology professionals. The Minnesota High Technology Association's break-through campaign to recruit high-tech professionals from California's Silicon Valley resulted in thousands of resume submissions. The campaign consisted of a high-tech job listing web site, Upgrade-to-Minnesota.com, along with radio, out of home, world wide web, and newspaper advertising.

Brand: Minnesota High Technology Association
Client: Minnesota High Technology Association
Agency: Periscope Marketing Communications
Language: English

1999 BRONZE

Tobacoo Education/Retailer Compliance Program

The US Food and Drug Administration launched the first-ever Tobacco Education/Retailer Compliance Program with the objective of getting retailers to comply with new regulations relating to the sale of tobacco products (asking for identification for anyone under 27 trying to purchase tobacco products and not selling tobacco products to anyone under 18). The overall aim of this important program is to reduce cigarette usage among adolescents and prevent them from a lifetime of nicotine addiction.

Brand: US FDA
Client: United States Food And Drug Administration
Agency: Arnold Worldwide
Language: English

1998 GOLD

Breaking Barriers, Saving Lives

One in 8 women will develop breast cancer during their lives. Yet the message of early detection seems not to reach lower income women. Cronin developed an emotional, yet dignified, campaign to break down the barriers and motivate this target group to schedule a free mammogram. Result: 1,972 women were screened in the 12-wk period - 247% of goal - surpassing by 35% the number screened over the preceding 16 months.

Brand: Connecticut Department of Public Health (DPH)
Client: Connecticut Dept. Of Public Health
Agency: Cronin and Company, Inc.
Language: English