Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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PROGRAM
2001 BRONZE
Change Starts Here
The campaign was designed to strengthen and increase volunteer participation in Chicago's community policing program, CAPS (Chicago Alternative Policing Strategy). The advertising addressed the fears and misperceptions that made residents reluctant to get involved with CAPS. The results were a dramatic increase in the number of people volunteering and programs implemented through CAPS.
Brand:
City of Chicago
Client:
City of Chicago, CAPS Implementation Office
Agency:
DDB Chicago
Language:
English
2000 GOLD
Rite of Passage
Faced with the most difficult recruiting environment since the advent of the All-Volunteer military, The United States Marine Corps created this total branding campaign to distinguish itself from the category and stay relevant to teens across America. The Rite of Passage campaign demonstrates how to create value and built a premium brand a declining market.
Brand:
United States Marine Corps
Client:
United States Marine Corps, MCRC Advertising
Agency:
JWT
Language:
English
2000 SILVER
Direct Response TV
As tennis popularity declined in the 1990's, The United States Tennis Association had a difficult time growing its ranks. The USTA set out to shatter the perception that it was only for professional and serious players, and to show tennis enthusiasts that the USTA is for everyone who loves the game. The two direct response commercials promoting membership were created to air during the US Open, capturing the joy of the game and its wide appeal for all ages and levels of players. The results produced the single largest membership increase in the history or the USTA, enrolling 16,948 new memberships in just two weeks.
Brand:
United States Tennis Association
Client:
United States Tennis Association
Agency:
Fallon McElligott NYC
Language:
English
FINALISTS
Alcohol. Think Again.
One Drink
Republic of Singapore Navy
It's not crazy. It's the Navy.
Social Development Bank
Shop with Purpose, Empower Productive Families.
