Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

2000 SILVER

Times Change

Even with the barrage of new cable networks, TV Land was able to break through the competitive clutter and brand itself as the network that celebrates the best of television. The unexpected advertising format of classic TV characters infused with contemporary trends helped TV Land to increase its awareness, exceed distribution goals and drive consumer demand for the network.

Brand: TV Land
Client: TV LAND
Agency: The Martin Agency
Language: English

2000 SILVER

The Angry Gopher

The Golden Gophers have not had a winning season in eight years and their fans were tired of being ridiculed for having such a wimpy mascot. Our challenge was to get disillusioned fans to buy season tickets and attend the games regardless of the team's losing history. To avoid the backlash from over-promising the team's success on the field, we hyperbolized the ferocity of their mascot with a campaign that asked fans, "You may have seen a gopher, but ask yourself, have you ever seen an angry gopher?"

Brand: University of Minnesota Gopher Football
Client: University of Minnesota
Agency: Fallon McElligott
Language: English

2000 BRONZE

US Open Excitement

"Can anything beat the excitement of US Open tennis?" The USTA answered this question with a resounding NO with their breakthrough campaign that promoted the 1999 US Open. Despite the decline in the interest of the sport since the early 80s, the USTA shattered the stuffy, boring and traditional perceptions of tennis with a campaign that included television, outdoor and print. Not only did this unconventional effort increase ticket sales, but television viewership was off the charts with ratings for the finals up over 100% versus a year ago.

Brand: United States Tennis Association
Client: United States Tennis Association
Agency: Fallon McElligott NYC
Language: English

FINALISTS

LEGO Building Bridges

Cote & Sport The bet only a Moroccan brand can take

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