Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

2002 SILVER

ESPN College Hoops Tour

The ESPN College Hoops Tour was a six-month image and promotion campaign designed to celebrate the passion and love ESPN and fans alike have for the game of college basketball.

Brand: ESPN
Client: ESPN
Agency: Ground Zero Advertising
Language: English

2002 SILVER

Naughty Little Squirrel

Nintendo, with their character-based style of gaming, has long been out of sight, out of mind for the 18+ gamers who want edgy, more "adult" content. With Conker's BFD, Nintendo finally had a product to satisfy the older gamers' appetites but faced an uphill battle - how do you legitimately launch a naughty game in the happy-go-lucky world of Nintendo?

Brand: Nintendo Conker's BFD
Client: Nintendo of America
Agency: Leo Burnett USA
Language: English

2002 BRONZE

Brooklyn North Homicide Squad

The Brooklyn North Campaign was designed to build awareness and drive viewership of Court TV's first original programming "Brooklyn North Homicide Squad". the key message of the campaign was rooted in the pure reality of the program and encouraged viewers to "experience a real life investigation". this unique benefit was brought to life through such headlines as "Just Like NYPD Blue but real" and "They never brought home an Emmy, just the Zodiac killer."

Brand: Court TV
Client: Courtroom Television LLC
Agency: Hampel/Stefanides
Language: English

FINALISTS

Heineken Hola, soy Hein.IA

LEGO Building Bridges

Cote & Sport The bet only a Moroccan brand can take