Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
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2004 GOLD
Don't You Wish Every Day Was Gameday?
The New Orleans Saints had a history of struggling to sell season tickets. Sales fell by 10% in 2002, and a disappointing end to the 2002 season didn't bode well for 2003. The challenge to the agency was to develop a campaign that would increase season ticket sales by 11% (returning to 2001 levels) before the first pre-season game in 2003. We far surpassed that goal, increasing sales by 39% and breaking a franchise record for the most season tickets sold in the history of the team.
Brand:
New Orleans Saints
Client:
New Orleans Saints
Agency:
Peter A. Mayer Advertising
Language:
English
2004 SILVER
Cheadle
Issue: NFL Post Season TV ratings were declining from 1992-2001. Part of the problem is that Fans viewership and interest drop off as their favorite team is eliminated. Objective: To create a motivation for fans to stay involved and tune-in throughout the Post Season, even if their team is eliminated, thereby reversing rating declines. Result: A 16% rise in Playoffs TV ratings among males 18-34, while building a momentum for the Super Bowl XXXVII, making it the most watched program of all time! In addition the Crazy execution won a Silver Lion at Cannes 2003.
Brand:
NFL PLayoffs
Client:
National Football League
Agency:
Young & Rubicam
Language:
English
2004 BRONZE
Back with a Vengeance
The goal of "Back With A Vengeance" was to turn fans frustration and anger of defeat into a rallying-cry. Provide a positive channel to vent, to come together and support the Dolphins. The fact team members took responsibility for the late season failure, only galvanized the support of the community. Fans turned out by the thousands at the events and sales objectives were reached months earlier than expected. The Dolphins and their fans are "Back With A Vengeance!"
Brand:
Miami Dolphins Football
Client:
The Miami Dolphins/Pro Player Stadium
Agency:
The Zimmerman Agency
Language:
English
FINALISTS
Heineken
Hola, soy Hein.IA
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
