Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
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2005 SILVER
CREW Draft
With back-to-back 50-win seasons and Central Division championships, it looked as though the Detroit Pistons had all the momentum they needed for a championship run in 2003-2004. However, a series of puzzling off-season moves countered this momentum and caused fans to question the team's future. It was our job to reinvigorate the fans and get them back into their seats. We did just that. By building a campaign that focused on the fans and not the team, we were able to overcome the lingering skepticism. The Pistons beat their season ticket renewal goal by 17% and went on to lead the league in attendance, including 32 consecutive sell-outs.
Brand:
Detroit Pistons
Client:
Palace Sports and Entertainment
Agency:
OLSON
Language:
English
2005 BRONZE
ESPN College GameDay Sponsorship
The Home Depot used its sponsorship of ESPN College GameDay to engage college football fanatics far deeper in the show and The Home Depot brand than the typical "brought to you by..." sports sponsorship. Using the idea that the GameDay set was literally "Built by The Home Depot," a multimedia campaign using "mocumentary" advertising and a highly engaging Internet presence surpassed their Web site hit objectively by 750% and achieved an exceptional 23% Web site repeat visit rate.
Brand:
The Home Depot
Client:
The Home Depot
Agency:
The Richards Group
Language:
English
2004 GOLD
Steven Spielberg Presents: Taken
The Steven Spielberg Presents: Taken, campaign changed perceptions of the SCI FI Channel and exceeded all ratings expectations. We identified the high level of interest associated with the debate about alien myth/reality, and created a multi-platform campaign to connect the TV event to this debate. Taken's success resulted in the highest ratings ever for the network, a 426% increase over the previous year, and made SCI FI the most watched cable network for the two weeks of it's airing.
Brand:
Sci-Fi Channel
Client:
Sci-Fi Channel
Agency:
The Media Kitchen
Language:
English
FINALISTS
Heineken
Hola, soy Hein.IA
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
