Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

2006 GOLD

Nintendogs

In an increasingly competitive environment, GNC successfully defended its leadership in the nutritional supplement category against the encroaching retail giants. The brand grew faster than the category, beat its established sales goals and ultimately gained share of mainstream consumers at the expense of mass merchandisers and chain drug stores. It did so by aggressively advertising and marketing its understanding of wellness and its quality products via its "live Well" campaign.

Brand: Nintendo
Client: Nintendo of America
Agency: Leo Burnett USA
Language: English

2006 SILVER

This Is Twins Territory

This inspirational campaign is designed to give Twins' fans statewide and beyond a renewed sense of pride and ownership not only in the team but also in being a lifelong Twins' fan. It calls on Twins' fans to get off their couches, get down to the game and cheer their team on. Twins' fans answered the call, and attendance reached 2 million for the first time since 1993.

Brand: Minnesota Twins
Client: Minnesota Twins
Agency: Periscope
Language: English

2005 GOLD

It's good to play together

Microsoft, with zero console gaming heritage or credibility, had no right to succeed in a category dominated by the all - powerful brands of Sony Playstation and Nintendo. Despite being late to market, and vastly outspent by the competition, Xbox displaced key established competitors to become the #2 global player and the #1 threat to Sony Playstation's market lead. Xbox effectively connected with consumers by showcasing its online capabilities and technological superiority over Sony. In 2004, Xbox, using an innovative strategy based on the "social" aspect of gaming, closed the gap with PS2 by 36% points and even outsold Sony Playstation by over 100K units in April 2004. This change has firmly established Xbox's goal to be the leader of video gaming entertainment.

Brand: Xbox
Client: Microsoft
Agency: McCann Erickson
Language: English

FINALISTS

Heineken Hola, soy Hein.IA

LEGO Building Bridges

Cote & Sport The bet only a Moroccan brand can take