Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
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PROGRAM
2008 BRONZE
Crash the Super Bowl
To regain relevance and connect with the Doritos target audience in a unique and authentic way, we created a consumer-generated contest that would increase consumer engagement by capitalizing on emerging trends that reflected the target's value.
Brand:
Frito-Lay
Client:
Frito-Lay, Inc.
Agency:
OMD
Language:
English
2007 GOLD
Shadow of Colossus 'Giantology'
Armed with a meager advertising budget, the task of our campaign for Sony PlayStation's Shadow of The Colossus was monumental --- to make an unwanted videogame desirable. The solution was to transform the campaign into what our audience loved the most --- one big game. Instead of showing them our advertising, we let them play with it. This campaign was viewed by over 25 million people, discussed and referenced on millions of web addresses, and featured in mainstream media. Above all, it led to sales that were 162.6% over goal.
Brand:
Sony PlayStation
Client:
Sony Computer Entertainment America, Inc.
Agency:
TBWA\Chiat\Day Los Angeles
Language:
English
2007 SILVER
One Game Changes Everything
The challenge for this campaign was simple but daunting - to make the World Cup relevant to American sports fans who consider soccer to be a second-class sport not worth watching. To achieve this objective, it was necessary to demonstrate that the World Cup is much bigger than the sport of soccer itself. Instead, it's the stage where the ultimate drama of sports unfolds. The World Cup gives American sports fans the opportunity to witness what takes place when the fate of an entire nation is as stake.
Brand:
ESPN
Client:
ESPN & ABC
Agency:
Wieden+Kennedy
Language:
English
FINALISTS
Heineken
Hola, soy Hein.IA
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
