Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
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2023 BRONZE
Vrijeme je za godišnji!
Kampanjom 'Vrijeme je za godišnji' Jana Ice Tea je uspješno nastavila komunicirati na teritoriju opuštenosti te se ponovno uspjela povezati s potrošačima, nudeći im uz funkcionalne, i emotivne benefite konzumacije. Za vrijeme kampanje prodajni volumen je uvećan za 17%, dok su prihodi rasli za 24%, ostvareni su najbolji volumni i vrijednosni udjeli u proteklih nekoliko godina, a indikator snage branda je vraćen na najvišu razinu.
Brand:
Jana Ice Tea
Client:
Jamnica plus d.o.o.
Agency:
PINK MOON
Language:
Croatian
2023 BRONZE
Nosotros no escribimos esta Campaña.
Un gran grupo gremial lechero, no solo grande en marcas, sino en market share, líderes de categoría demandaron a la Foodtech Notco y su marca NotMilk por competencia desleal e inducir a error a los consumidores de leche.Frente a esto, nuestra idea fue copiar literalmente sus argumentos de la demanda y utilizarlos para describir los principales atributos de NotMilk y reiterar que NO SOMOS LECHE.Lo que no sólo nos trajo los resultados esperados, sino aumento en Market Share y Cientos de miles de dólares en Free Media.
Brand:
NotCo
Client:
NOT CO
Agency:
MRM
Language:
Spanish
2022 SILVER
Whatever
How does a fizzy drink that’s fizzling out, with no positive sentiment among drinkers in a shrinking softdrinks category, go to bat against international goliath Coca-Cola during a global pandemic? By embodying the zeitgeist of its Gen. Z drinker: “Whatever." Results? RC Cola reversed the sales decline caused by government’s sugar tax, increased sales of flagship RC Cola Mega by 67%, raised positive sentiment about the brand by 25%, and became part of pop culture during a pandemic—when Filipinos had no reason to be drinking a celebratory soda.
Brand:
RC Cola
Client:
ARC Refreshments Corporation
Agency:
GIGIL
Language:
English
FINALISTS
Jana Ice Tea
I ove godine vrijeme je za godišnji!
Nescafé Classic
Whichever your summer is Vol. 2
Inca Kola
¿Cómo que la marca de mis papás ahora es mi marca?
