Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
We wanted to fill a space of needs for novelty and fun among the young group, so we focused on creating a tool that naturally interests TG, giving them the opportunity to unperturbed contact with the product in the background, but so clear that it will not be impossible to overlook the brand. We wanted to use the innovative trend from social media to deliver an application equipped with new and funny animations presented in augmented reality. Usage of this technology caused the brand's message reached a whole new level.
Client: Grupa Maspex
Agency: Grupa Me & My Friends
The First Rule
When you're a leader, you need to be a leader in everything! How to keep the leadership in the growing market? Strengthen the brand team with new SKU. A special bottle for sports, ideal water which restores hydro balance, and a team of the most successful athletes of the country inspired Ukrainians to take up sports and a creative advertising campaign made the brand fashionable, modern and relevant. As a result, the growth in sales has exceeded the plan by 40 % and the market share has increased by 1.5 times!
Brand: Morshynska Sport
Client: IDS Borjomi Ukraine
Agency: YOUNG & RUBICAM UKRAINE