Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
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2019 SILVER
2019 BRONZE
Lipton Ice Tea TUSINARUSI
In 2018 Lipton Ice Tea, leader of category, had to return growth tendency to category, increase sales within a changed competitive landscape. Following the trend of interest to the country and culture, the brand launched flavors developed for Russia: ’sea-buckthorn’ and ‘blueberry’. The campaign started with a song performed by rapper Feduk, rolled out further at events with bloggers, ‘Afisha Picnic’ festival, digital-media special projects about re-discovering Russia. The effective launch returned growth to category (+18% already in 1st half-year), over-achieved the sales plan and increased BrandLove indicator +3pp.
Brand:
Lipton Ice Tea
Client:
PepsiCo holdings LLC
Agency:
ORANGE
Language:
English, Russian
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