Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

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Un lanzamiento que rompió estereotipos


Brand: Pepsi Sabor intenso
Client: PepsiCo - Pepsicola Ecuador
Agency: Garwich BBDO

DrWitt. Healthy everyday

Main challenge was to contain the drop of sales following the brand acquisition and restore its media presence after 11y. of advertising hiatus. Accompanying reason to roll out the campaign was significant change of package - glass bottle was replaced by plastic. Main campaign goal was to create distinctive brand positioning helping to justify the price and authenticate product health benefits. To achieve it, creative assets were build on a scheme typical for health supplements/OTC drugs advertising.This way we also effectively associated the brand with very popular ''healthy lifestyle'' trend.


Brand: DrWitt
Client: Grupa Maspex
Agency: Heads Advertising

The taste of Purity


Brand: Aqua Carpatica
Client: Valvis Holding
Agency: Cohn & Jansen JWT

2019_us_2019_e-4071-107_hero_1 Country Time Country Time Legal-Ade
2019_co_2019_e-248-228_hero_1 7UP Cada Quien Hace Con Su Cooler Lo Que Quiera
2019_co_2019_e-601-622_hero_1 El dispositivo que para conectarnos no necesita Internet. El Dispositivo Que Para Conectarnos No Necesita Internet.
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