Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
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2023 SILVER
Monster Chef's Surreal Snacks
Fanta wanted to launch its new Mystery flavor and generate sales for its entire portfolio, positioning itself as the perfect beverage to accompany snacks. Halloween presented the opportunity for this. Instead of traditional foods, conversations were dominated by surreal videos, recipes with conflicting flavors, and monstrous snacks. Fanta embraced this approach and created an activation called Monster Chef, a program on Twitch where six influencers competed to become champions of snacks through incredible challenges.
Brand:
Fanta
Client:
The Coca Cola Company (Brasil)
Agency:
Wunderman Thompson
Language:
English
2023 SILVER
La teoría de la retornabilidad de “Albert E”.
“La teoría de la retornabilidad”, plataforma de microsegmentación que diversifica la comunicación de IncaKola por provincia y SKU es resultado del aprovechamiento de data de audiencias existente en Coca-Cola, embotellador ArcaContinental y entrevistas en profundidad complementarias realizadas con consumidores de diferentes provincias del Perú. Este cruce de datos nos permitió identificar el estado de maduración de cada zona, los SKUs que necesitaban mayor rotación y, sobre todo, romper el paradigma de que las retornables son únicamente para Amas de Casa. ¡En 3 meses vendimos 98 BILLONES de litros de IncaKola!
Brand:
Inca Kola
Client:
The Coca-Cola Company Perú
Agency:
McCann Lima (Perú)
Language:
Spanish
2023 BRONZE
Heat Happens - Don't lose to Heat
THIS IS HOW SPRITE LAUNCHED ITS FIRST-EVER GLOBAL PLATFORM, DEVELOPED IN CHINA, BY EVOLVING ITS ASSOCIATION WITH ‘COOLING DOWN’ TO GROW RECRUITMENT AND REVENUE BEYOND SUMMER. For decades Sprite China positioned its lemon-lime edge as the ultimate way to beat summer heat creating a seasonal demand spike which tapered off, leading to seasonally skewed recruitment, and flattening revenues. Sprite reframed its benefit of ‘Cooling Down’ from physical heat to mental heat with its first-ever global platform, created in China - ‘Heat Happens’, to become relevant year-round, growing recruitment and revenues.
Brand:
Sprite
Client:
Coca Cola (China) Beverages
Agency:
Ogilvy Shanghai
Language:
FINALISTS
Jana Ice Tea
I ove godine vrijeme je za godišnji!
Nescafé Classic
Whichever your summer is Vol. 2
Inca Kola
¿Cómo que la marca de mis papás ahora es mi marca?
