Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
Faces of the City
China has over 240 cities, each with their own distinct cultures and dialects. How could Coca- Cola be relevant in all of them? By celebrating what makes all China’s cities special: the people. With a strong cultural insight and packaging design idea, Coca- Cola Faces of the City more than doubled sales for the Coca- Cola sleek can format.
Client: Coca Cola China
MengNiu ----Nest compass
During the 2018 Spring Festival，Mengniu Pure Milk developed a virtual compass, named "Nest Compass". Neither pointing north nor south, it always pointed home. Using the Compass, consumers could see the distance away from home, and could also exchange the “distance” to corresponding purchase discount. This campaign successfully solved the major problems that Mengniu Pure Milk’s lack of the role in the festival market, and overstock product in the off-season market.
Brand: MengNiu Milk