Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
LIFEWTR - More Inspired
LIFEWTR disrupted the premium bottled water category by launching as a purpose-driven brand. While established water brands compete on functional RTBs LIFEWTR served a higher need: inspiration through art. LIFEWTR turned its bottle as a canvas for art, bringing art into people’s lives from the Super Bowl to open galleries and social media. LIFEWTR built rapid awareness, became the #3 brand in retail, and passed year one sales goals in nine months. 65% of repeat purchasers connected with the brand’s purpose; activations generated 30,000+ participants and 4MM+ video views.
Agency: R/GA Chicago