Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
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PROGRAM
2024 BRONZE
2023 SILVER
Mother's Love is Perfect
Revitalizing Brand Dancow in Indonesia - Breaking your own formula. Dancow had been slowly losing ground on a category that it had built. Players were growing using the same playbook that Dancow had built over 90 years in Indonesia. This case shows how Dancow shifted category codes and country norms and connected with its consumers, delivering growth of 12%.
Brand:
Dancow
Client:
Nestlé Indonesia
Agency:
Ogilvy Jakarta
Language:
2023 SILVER
GUC GUC
U Guc Guc kampanji prepjevali smo kultni CRO dance hit. S originalnim lyricsima opjevali smo simptome dehidracije i tako istaknuli važnost redovite hidracije, kroz pitki podsjetnik koji u uho ulazi lako kao što voda klizi niz grlo. Zarazna melodija, duhoviti stihovi, pametno korištenje medija i 360 pristup Studena brandu donijeli su val pozitivnih poslovnih promjena: rast prodaje od 36%, +1,2 rast MS i hidraciju neodvojivo povezali s brandom.
Brand:
Studena
Client:
Studenac d.o.o.
Agency:
Imago Ogilvy
Language:
Croatian