Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

2024 SILVER

Champion Your Recovery

The protein shake category was uninviting, leading to declining sales from a majority of exercisers rejecting the category. Core Power's Champion Your Recovery repositioned protein shakes from fuel for bulking up to nutrition for healthy recovery. It tapped into the insight that recovery is universally needed and made recovery with nutrition as important as the workout itself.  Core Power was able to increase relevancy which lead to 48% growth in household penetration and 74% growth in sales. 

Brand: fairlife Core Power
Client: Fairlife LLC
Agency: Doner
Language: English

2023 SILVER

Mother's Love is Perfect

Revitalizing Brand Dancow in Indonesia - Breaking your own formula.  Dancow had been slowly losing ground on a category that it had built.  Players were growing using the same playbook that Dancow had built over 90 years in Indonesia. This case shows how Dancow shifted category codes and country norms and connected with its consumers, delivering growth of 12%.

Brand: Dancow
Client: Nestlé Indonesia
Agency: Ogilvy Jakarta
Language:

2023 SILVER

Monster Chef's Surreal Snacks

Fanta wanted to launch its new Mystery flavor and generate sales for its entire portfolio, positioning itself as the perfect beverage to accompany snacks. Halloween presented the opportunity for this. Instead of traditional foods, conversations were dominated by surreal videos, recipes with conflicting flavors, and monstrous snacks. Fanta embraced this approach and created an activation called Monster Chef, a program on Twitch where six influencers competed to become champions of snacks through incredible challenges.

Brand: Fanta
Client: The Coca Cola Company (Brasil)
Agency: Wunderman Thompson
Language: English

FINALISTS

Coca-Cola Rewriting The Christmas Playbook

Coca-Cola A Real Magic Year Of The Tiger

Coca-Cola Zero Coca-Cola