Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
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PROGRAM
2024 SILVER
EVERYBODY GUC GUC
EVERYBODY kampanja predstavlja nastavak GUC GUC kampanje - no s twistom. Uz pomoć ultimativnog dance hita SEXY BODY od Colonije, prikazali smo kako izgleda tijelo kad se redovito hidrira. Uz glavni spot koji je neočekivan spoj igranih i ilustriranih sekvenci, 90s dance beat, pametno korištenje medija i 360 pristup, Studena brandu donijeli su val pozitivnih poslovnih promjena od rasta prodaje i tržišnog udjela, a Studenu još snažnije povezali s hidracijom.
Brand:
Studena
Client:
Studenac d.o.o.
Agency:
Imago Ogilvy
Language:
Croatian
2024 SILVER
Champion Your Recovery
The protein shake category was uninviting, leading to declining sales from a majority of exercisers rejecting the category. Core Power's Champion Your Recovery repositioned protein shakes from fuel for bulking up to nutrition for healthy recovery. It tapped into the insight that recovery is universally needed and made recovery with nutrition as important as the workout itself. Core Power was able to increase relevancy which lead to 48% growth in household penetration and 74% growth in sales.
Brand:
fairlife Core Power
Client:
Fairlife LLC
Agency:
Doner
Language:
English
FINALISTS
Jana Ice Tea
I ove godine vrijeme je za godišnji!
Nescafé Classic
Whichever your summer is Vol. 2
Inca Kola
¿Cómo que la marca de mis papás ahora es mi marca?
