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Studena
EVERYBODY GUC GUC

RAN IN: Croatia

CLIENT
Studenac d.o.o.

Egle Wehle, Marketing Director
Ivana Fočić, Senior Brand Manager

AGENCY
Imago Ogilvy *Lead Agency

Darko Bosnar, Chief Executive Creative Director
Dina Dretvić, Head of Creative Strategy
Iva Kirin, Account Director
Nela Fegić Moguljak, Head of Digital
Luka Mavretić, Creative Director
Brigita Krog, Digital Marketing Specialist & Media Lead
Karmela Gudiček, Senior Designer
Dario Srnec, Motion Designer
Petra Mikloš, Account Manager
Lena Šuša, Junior Social Media Manager


Ascanius Media d.o.o.


Goran Kovač, Media Planner
Martin Koprek, Media Director


SUMMARY

EVERYBODY kampanja predstavlja nastavak GUC GUC kampanje - no s twistom. Uz pomoć ultimativnog dance hita SEXY BODY od Colonije, prikazali smo kako izgleda tijelo kad se redovito hidrira. Uz glavni spot koji je neočekivan spoj igranih i ilustriranih sekvenci, 90s dance beat, pametno korištenje medija i 360 pristup, Studena brandu donijeli su val pozitivnih poslovnih promjena od rasta prodaje i tržišnog udjela, a Studenu još snažnije povezali s hidracijom.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,Events,Interactive / Website / Apps,Retail Experience: In Store,TV

Language: Croatian