Beverages - Non-Alcohol

Inna Music Cans Album

Brand: Coca-Cola Zero Sugar
Client: The Coca-Cola Company
Agency: McCann Worldgroup Romania
Language: Romanian

Nectar - Već 20 godina nije svejedno!

Izazovno je kreirati korporativnu kampanju, i to za jubilej, a izbeći stereotipne forme. Slogan kompanije Nectar -- "Nije svejedno" -- nas je inspirisao da razmišljamo izvan standardnih okvira. Kako ukazuje na važnost izbora, podstakao nas je da iskoristimo priliku i vežemo našu kampanju za u tom trenutku aktuelne političke izbore. U parodičnoj formi, preneli smo vrednosti kompanije Nectar u društveni etar, kreirajući izuzetno upečatljivu i uspešnu kampanju, koja je unapredila spontanu i poznatost sa podsećanjem hero brenda za 9.6% i 6,5%, povećavši i njegov prosečni godišnji volumenski udeo za 3,9%.

Brand: Nectar - Već 20 godina nije svejedno!
Client: Nectar D.O.O.
Agency: Ovation BBDO
Language: Serbian

A Confrontation of Worlds

Pepsi stopped chasing traditional family values and declared that they were the choice of a new generation. As of August 2015, the situation was as follows: Coca-Cola (49.7%) vs. Pepsi (42.8%). Pepsi took that as a challenge. They wanted to become the first market in the region where Pepsi Cola overtook Coca Cola. We are well aware that, in Ukraine, the traditionalists are in the majority. So we had to change their behavior, forcing them to make a choice in favor of Pepsi in everyday life, during the season and on holidays. We needed to take the cola market and shake it. That way, bubbles would pour out of the nose of our competitors when they looked at the reports. We had to catch up and overtake a competitor, which meant to grow at least by 10% (average values). Pepsi decided to inspire people to live how they want, without regard for what's acceptable and while ignoring haters and traditions. We constantly reminded how important each moment of life was: if you live it, you'll be satisfied, and won't worry about what others think of you. Pepsi aimed to grow at least 10% (average values); it grew by 13.3%! According to the results of 2018: Pepsi - 48.7%, Cola Cola - 46.7% (Volumes YTD'18, January-September). The highest result was in August 2018, Pepsi's share grew by 17.5%: Pepsi - 50.3%, Coca Cola - 44.9%. Thus, Pepsi became a market leader in Ukraine and the very first market in the EER region, in which Pepsi was able to beat Coca Cola.

Brand: Pepsi Cola
Client: PepsiCo
Agency: BBDO Ukraine
Language: English