Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
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2021 SILVER
No Is Beautiful
Pure Leaf’s sales were plateauing in a decelerating category. We needed to buck category norms and forge an emotional connection with consumers to maintain and grow our leadership position. We found a commonality in our tea making process and audience’s lives: “simplifying can be hard, but the right No allows you to focus on what makes life, and tea, better”. No Is Beautiful garnered beautiful results: doubling category growth and outpacing the category for the entire year, increasing top of mind awareness, and getting people to talk about Pure Leaf.
Brand:
Pure Leaf
Client:
Pepsi-Lipton
Agency:
DDB New York
Language:
English
2021 BRONZE
Hecho Pa' Volar
Jet tenía un plan de expansión agresivo que se interrumpió por el COVID-19, pasamos a un segundo plano, no éramos esenciales para nuestro target y este estaba siendo muy golpeado por el desempleo. La educación y el grado académico de los “pulseadores” se estaba convirtiendo en una barrera para salir adelante, muchas marcas estaban creando promociones con incentivos económicos, en cambio nosotros decidimos premiarlos con educación. Esperábamos que 7500 personas aspiraran por una beca de estudios y logramos que 18,553 participaran para mejorar su situación y demostrar que están HechosPa’Volar.
Brand:
Jet
Client:
FIFCO
Agency:
Creative Drive Latam
Language:
Spanish
2021 BRONZE
The Charli
Cold brew is the fastest growing opportunity in the coffee space, largely driven by Generation Z’s passion for it. But as cold brew demand grew, Dunkin’ wasn’t keeping up with Starbucks. To drive relevance and trial, Dunkin' named a cold brew menu item after Charli D’Amelio, Dunkin' cold brew fanatic and TikTok’s biggest star. We developed a purely social/digital campaign with Charli to attract new customers to Dunkin's cold brew. The campaign had an immediate positive impact on cold brew sales and established a new generation’s affinity for Dunkin’.
Brand:
Dunkin'
Client:
Dunkin Brands
Agency:
BBDO New York
Language:
English
FINALISTS
Jana Ice Tea
I ove godine vrijeme je za godišnji!
Nescafé Classic
Whichever your summer is Vol. 2
Inca Kola
¿Cómo que la marca de mis papás ahora es mi marca?
