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Jana Ice Tea
Vrijeme je za godišnji!

RAN IN: Croatia

CLIENT
Jamnica plus d.o.o.

Maja Vresk Bodalec, Group Brand Director
Morana Matić, Brand Manager
Elma Melkić, Regional Digital Marketing Specialist

AGENCY
PINK MOON *Lead Agency

Hrvoje Škurla, Chief Creative Director & TVC Director
Petra Gajica, Chief Creative Strategist
Mirjana Mandić Jovanović, Account Director
Saša Bastaić, Art DIrector
Mate Zdilar, Senior Designer
Jure Veraja, Designer
Mario Štrok, Copywriter


STUDIO NEXUS D.O.O.

Ines Brešić , Media Account Manager
Dag Fratrić, Digital Account Manager


Producenti d.o.o.

Mirna Bučević, Executive Producer & Founder


SUMMARY

Kampanjom 'Vrijeme je za godišnji' Jana Ice Tea je uspješno nastavila komunicirati na teritoriju opuštenosti te se ponovno uspjela povezati s potrošačima, nudeći im uz funkcionalne, i emotivne benefite konzumacije. Za vrijeme kampanje prodajni volumen je uvećan za 17%, dok su prihodi rasli za 24%, ostvareni su najbolji volumni i vrijednosni udjeli u proteklih nekoliko godina, a indikator snage branda je vraćen na najvišu razinu. 


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,OOH – Billboards,OOH – Other Outdoor,TV

Language: Croatian