Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
Budweiser needed to fuel additional momentum to counter a declining category and further improve young adult brand perceptions. This was accomplished by celebrating the Bud drinker and the unpretentious, everyday bonds of true friendship.
Client: Anheuser-Busch, Inc.
Agency: DDB Chicago
Kahlua's "Anything Goes" campaign was created to boldly challenge the existing perception and usage of Kahlua among a key segment of 21-29 year-olds, The Vanguard of Social Drinkers. The campaign brings a contemporary, fun image to Kahlua-based drinks by linking the target's value of individuality and diversity to the versatility of Kahlua. "Anything Goes" is deliciously unconventional and a sales success.
Client: Allied Domecq Spirits & Wines, USA
Agency: BBDO Chicago
Facing a steady decline of market share since the mid 1980's, Bolla Wines of Italy was challenged to reverse the sales decline and increase brand value among consumers and the trade. Repositioning the brand as the "true and trusted Italian wine" and integrating the positioning throughout all communications sent sales soaring to an 18 percent increase, shattering the 1 million case mark, and leading Bolla to be named "Comeback Brand of the Year" by Beverage Dynamics Magazine.
Agency: Carmichael Lynch