Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
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2006 GOLD
Brilliant!
By changing a more than 1,200-year-old behavior, Guinness Stout wrestled new growth out of an under performing category. By successfully positioning Guinness Draft in a bottle as an authentic way to enjoy the taste anywhere, Guinness not only grew bottle sales dramatically but also succeeded in increasing Guinness sales across all other pack formats, including on tap.
Brand:
Guinness
Client:
Diageo
Agency:
BBDO New York
Language:
English
2006 GOLD
Revolution Smooth
While being outspent by more than 20 to 1 by the market leaders, Phillips Union created a movement for an extraordinarily smooth, revolutionary new whiskey, successfully challenging the traditional brands.
Brand:
Phillips Union
Client:
Phillips Distilling Company
Agency:
OLSON
Language:
English
2006 SILVER
Love Train
Coors Light entered 2005 facing a two-year volume decline and a daunting challenge: to reposition the brand and re-engage consumers with what was unique and compelling while rising above the "beer wars." The objective was to deliver immediate and sustained volume growth. Consumer response to the advertising was dramatic and served as the catalyst for a broader rebound of the brand.
Brand:
Coors Light
Client:
Coors Brewing Company
Agency:
FCB Chicago
Language:
English
FINALISTS
Budweiser
This Bud’s For You: Recruiting A New Generation of Budweiser Drinkers
Harbin
Harbin The Beer Bench
Diageo México Buchanan´s Two Souls
Buchanan’s Two Souls®: La unión de dos grandes
