Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

FILTER BY:

PROGRAM

2004 GOLD

Rheingold Beer

Rheingold Beer, once a powerhouse in its hometown of New York, had completely fallen off the map, enjoying distribution in only seven bars around the city. The agency was charged with returning the brand to its former position of importance and profitability. Our brand idea of "100% New York By Volume" energized the work with the unique raw energy of the city, beginning a brand revival, while triggering distribution in more than 2000 locations and a case sales increase of nearly 2500%.

Brand: Rheingold
Client: Rheingold Brewing Co.
Agency: Powell
Language: English

2004 SILVER

Bright Ideas

In a cutthroat industry, filled with some of the highest-profile marketers on the planet, a virtually unknown Midwest distilling company invented and introduced a new category of hip, flavored vodkas. Those same vodkas were then put into the hands of Gen Y, supported by an entirely new way of communicating with a seemingly untouchable and fickle group of consumers. This effort resulted in the first national brand in the company's 90 year history.

Brand: UV Vodka
Client: Phillips Distilling Company
Agency: OLSON
Language: English

2004 BRONZE

Lose the Carbs, Not the Taste

Michelob Ultra successfully introduced the concept of low carbohydrate beer. In doing so Michelob Ultra gave new life to the Michelob brand. The brand was positioned not as low calorie beer but as a fashion and fitness beer.

Brand: Michelob Ultra
Client: Anheuser-Busch, Inc.
Agency: DDB Chicago
Language: English