Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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It's all about the beer

While the import and specialty segment of the beer category has been growing continuously, Heineken had not been as fortunate. A once-hot import of the 80's, the brand had lost relevance with young men by the mid-nineties. This campaign has reconnected Heineken with young men by linking more occasions to the brand in a humorous and product - focus way.


Brand: Heineken
Client: HEINEKEN USA
Agency: Lowe and Partners

Silhouettes

The objective of the "Silhouettes" campaign was to imbue Smirnoff with a relevant and motivating image, thereby generating excitement for and revitalizing the brand. This was done via communication of the brand's essence of unpretentious quality. After only six months in the field the campaign has significantly improved awareness, increased purchase interest and improved perceptions of quality. The result is an increase in case sales of 6.6% for the first six months of the campaign years versus years ago.


Brand: Smirnoff
Client: Diageo
Agency: Lowe and Partners/SMS

Make It A Bud Light

Bud Light not only competes in a flat category but has overcome an all-out creative and media onslaught from its key competition. By using an inclusive, universal, and humorous creative strategy. Bud Light was able to spend less on media and production, hold higher pricing while maintaining its #1 category position and actually lengthening its edge on the competition.


Brand: Bud Light
Client: Anheuser-Busch, Inc.
Agency: DDB Chicago

2019_co_2019_e-142-322_hero_1 HENDRICK´S GIN La Hora Del Té Ahora Es Una (Té)Rapia Victoriana
2019_co_2019_e-552-088_hero_1 Cervezas La Plata No Crece En Los Árboles Pero Si En Los Buenos Negocios
2019_co_2019_e-572-634_hero_1 BUDWEISER "Damas Y Caballeros, El Rey Está Aquí".
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