Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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The Balvenie Guy


Brand: The Balvenie
Client: William Grant & Son's Inc
Agency: Grace & Rothschild Advertising

It's all about the beer

While the import and specialty segment of the beer category has been growing continuously, Heineken had not been as fortunate. A once-hot import of the 80's, the brand had lost relevance with young men by the mid-nineties. This campaign has reconnected Heineken with young men by linking more occasions to the brand in a humorous and product - focus way.


Brand: Heineken
Client: HEINEKEN USA
Agency: Lowe and Partners

Silhouettes

The objective of the "Silhouettes" campaign was to imbue Smirnoff with a relevant and motivating image, thereby generating excitement for and revitalizing the brand. This was done via communication of the brand's essence of unpretentious quality. After only six months in the field the campaign has significantly improved awareness, increased purchase interest and improved perceptions of quality. The result is an increase in case sales of 6.6% for the first six months of the campaign years versus years ago.


Brand: Smirnoff
Client: Diageo
Agency: Lowe and Partners/SMS

2019_rs_2019_e-230-812_hero_1 Zaječarsko pšenično Pšenično je Zaječarsko
2019_sg_2019_05_hero_1 Martell NCF The Curious Crew
2019_co_2019_e-142-322_hero_1 HENDRICK´S GIN La Hora Del Té Ahora Es Una (Té)Rapia Victoriana
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