Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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2007 SILVER

Ready to Tanqueray?

In a white spirit category that was being dominated by the trendyvodkas, Tanqueray leveraged the recent successes of the Ready to Tanqueray/Tony Sinclair campaign to accelerate well beyond the competition during the cluttered holiday season. Utilizing mass and progressive media channels, the brand successfully positioned Tony Sinclair and Tanqueray as ambassadors of holiday cheer. The results speak for themselves, as brand affinity climbed to new heights and Tanqueray outpaced the entire gin category after the holiday campaign launch.

Brand: Tanqueray
Client: Diageo
Agency: Grey New York
Language: English

2006 GOLD

Brilliant!

By changing a more than 1,200-year-old behavior, Guinness Stout wrestled new growth out of an under performing category. By successfully positioning Guinness Draft in a bottle as an authentic way to enjoy the taste anywhere, Guinness not only grew bottle sales dramatically but also succeeded in increasing Guinness sales across all other pack formats, including on tap.

Brand: Guinness
Client: Diageo
Agency: BBDO New York
Language: English

2006 GOLD

Revolution Smooth

While being outspent by more than 20 to 1 by the market leaders, Phillips Union created a movement for an extraordinarily smooth, revolutionary new whiskey, successfully challenging the traditional brands.

Brand: Phillips Union
Client: Phillips Distilling Company
Agency: OLSON
Language: English