Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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2002 BRONZE

Stay Pure

The "Stay Pure" campaign was aimed at generating awareness of the Sauza brand of tequila and differentiating it from the dominant category leader. By clearly portraying the Sauza experience as more sophisticated, stylish and consistent with target audience values and lifestyles, the campaign resulted in substantial volume gains and was successful in creating a distinctive image for the brand.

Brand: Sauza
Client: Allied Domecq Spirits & Wines, USA
Agency: Bates USA
Language: English

2001 GOLD

Whassup!

Budweiser needed to fuel additional momentum to counter a declining category and further improve young adult brand perceptions. This was accomplished by celebrating the Bud drinker and the unpretentious, everyday bonds of true friendship.

Brand: Budweiser
Client: Anheuser-Busch, Inc.
Agency: DDB Chicago
Language: English

2001 SILVER

Anything Goes

Kahlua's "Anything Goes" campaign was created to boldly challenge the existing perception and usage of Kahlua among a key segment of 21-29 year-olds, The Vanguard of Social Drinkers. The campaign brings a contemporary, fun image to Kahlua-based drinks by linking the target's value of individuality and diversity to the versatility of Kahlua. "Anything Goes" is deliciously unconventional and a sales success.

Brand: Kahlua
Client: Allied Domecq Spirits & Wines, USA
Agency: BBDO Chicago
Language: English