Beverages - Alcohol

Bud Family

The campaign objective was to grow combined Bud Family sales and market share as well as strengthen imagery across both Budweiser and Bud Light. The challenge was to manage both brands together as partners, allowing each a distinctive personality and role while also contributing to the good of the whole. The advertising was successful in positively differentiating each brand from its competition as well as from its family member without carving out a niche to narrow for the two largest selling brands in the world.

Brand: Budweiser Brand Family
Client: Anheuser-Busch, Inc.
Agency: DDB Chicago
Language: English

The Balvenie Guy

Brand: The Balvenie
Client: William Grant & Son's Inc
Agency: Grace & Rothschild Advertising
Language: English

It's all about the beer

While the import and specialty segment of the beer category has been growing continuously, Heineken had not been as fortunate. A once-hot import of the 80's, the brand had lost relevance with young men by the mid-nineties. This campaign has reconnected Heineken with young men by linking more occasions to the brand in a humorous and product - focus way.

Brand: Heineken
Client: HEINEKEN USA
Agency: Lowe and Partners
Language: English