Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
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2018 SILVER
2018 SILVER
zSP presents New Styles z
The aim of the campaign was to gain leadership in the specialty category to stabilize sales of the entire Żywiec brand and not to succumb to downward trends in the beer category. The challenge was to create communication that would strongly deepen the trial of each Żywiec variant, with the consumer fearful of experimenting. We decided to tame the variants using brewers. As a result, Żywiec gained the No 1 position in craffs and ensuring its primacy in the most important dimension for Żywiec, i.e. "the best Polish beer".
Brand:
zywiec
Client:
Grupa zywiec
Agency:
2012
Language:
Polish
2018 SILVER
Dziki Sad - flavors of the orchard
The aim of the campaign was to strengthen the position of the Dziki Sad brand in the flavoured beers category and to reduce the distance to the leader of the category. Thanks to the unique communication, based on the authenticity of the orchard, the orchard family and the craftsmanship of the facility manufacturing Dziki Sad, we have achieved spectacular image results, 297% sales dynamics, and our launch of the flavour variant - Dziki Sad Śliwka (plum) - has left a new variant of the category leader behind.
Brand:
Dziki Sad
Client:
Grupa zywiec
Agency:
2012
Language:
Polish
FINALISTS
Budweiser
This Bud’s For You: Recruiting A New Generation of Budweiser Drinkers
Harbin
Harbin The Beer Bench
Diageo México Buchanan´s Two Souls
Buchanan’s Two Souls®: La unión de dos grandes
