Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
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PROGRAM
2018 SILVER
2018 BRONZE
A 1ª final orquestrada da história
No ano que nosso maior concorrente era patrocinador da Copa do Mundo, criamos uma ação impactante e engajadora o suficiente, para conseguir gerar conversa e estocar o consumidor no momento pré-copa. Convocamos 35 músicos e dois maestros que, para cada lance da partida improvisaram uma trilha sonora diferente ao vivo dentro de uma festa. Assim os presentes no evento se transformaram em influenciadores, compartilhando o drama com o Brasil todo, alcançando mais de 38 milhões de impactos orgânicos.
Brand:
Heineken
Client:
Heineken
Agency:
Publicis
Language:
Portuguese
2018 BRONZE
Fighting Spirit Stories
Modelo has been successful by growing with core Hispanic consumers. However in 2016, we were approaching the end of that runway. To further grow, we needed to drive penetration with a new audience and not alienate our core Hispanic brand lovers. To do that, we identified a compelling, unifying and culturally relevant insight that grew the brand with new audiences while maintaining loyalty with Hispanic brand lovers. How? By proving that even in today’s divided America, it doesn’t matter where you come from, it matters what you’re made of.
Brand:
Modelo
Client:
Constellation Brands
Agency:
Ogilvy
Language:
English
FINALISTS
Budweiser
This Bud’s For You: Recruiting A New Generation of Budweiser Drinkers
Harbin
Harbin The Beer Bench
Diageo México Buchanan´s Two Souls
Buchanan’s Two Souls®: La unión de dos grandes
