Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
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2018 BRONZE
2018 BRONZE
The right Czech beer
Amid slumping demand the company needed solution to mitigate risk of economic decline related to prohibition against PET bottles’ (over 1.5 liters) sales. Secondary, the company wanted to support decreasing traditional retail sales. The problems were solved by “Bochkarev” brand re-launch. Front side was occupied by the brand’s tag line with the beer profile instead of the brand’s logo which was shifted to the back burner. This solution overcame retail chains’ reluctance to put this brand on their shelves, and this new approach got consumers back.
Brand:
Bochkarev
Client:
Heineken Russia LLC
Agency:
Sons and Partners
Language:
English, Russian
2018 BRONZE
Vip Brzalice
Vip Brzalice su donele zabavu, unele svežinu u svakodnevnicu i pozvale korisnike da se priključe kampanji. Čitanjem brzalica, koje su od davnina deo našeg jezika i kulture, asocirali smo na brzinu Vip Kućnog interneta, dok smo korišćenjem različitih dijalekata asocirali na rasprostranjenost Vip Kućnog interneta. Budući da ne morate biti ekspert da izgovorite brzalicu, veliki broj ljudi je prihvatio izazov. Preko društvenih mreža, ljudi su delili svoje snimke kako izgovaraju što naše, što svoje izmišljene brzalice. Sama forma brzalica jako je jednostavna i svako je imao priliku da se zabavi.
Brand:
Vip Brzalice
Client:
Vip Mobile
Agency:
Leo Burnett Belgrade/Publicisone (Serbia)
Language:
Serbian
FINALISTS
Budweiser
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Harbin
Harbin The Beer Bench
Diageo México Buchanan´s Two Souls
Buchanan’s Two Souls®: La unión de dos grandes
