Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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2018 BRONZE

You Need to See More Bax 2017

Brand: Tecate
Client: Cervecería Cuauhtémoc Moctezuma Heineken México
Agency: Nómades
Language: Spanish

2018 BRONZE

The beer that cheers to Dads

Brand: Noroc
Client: Bergenbier S.A.
Agency: Leo Burnett Group/ Publicis One Romania
Language: Romanian

2018 BRONZE

The right Czech beer

Amid slumping demand the company needed solution to mitigate risk of economic decline related to prohibition against PET bottles’ (over 1.5 liters) sales. Secondary, the company wanted to support decreasing traditional retail sales. The problems were solved by “Bochkarev” brand re-launch. Front side was occupied by the brand’s tag line with the beer profile instead of the brand’s logo which was shifted to the back burner. This solution overcame retail chains’ reluctance to put this brand on their shelves, and this new approach got consumers back.

Brand: Bochkarev
Client: Heineken Russia LLC
Agency: Sons and Partners
Language: English, Russian