Beverages - Alcohol

Ursus Retro, legendary fun is back

Brand: Ursus Retro
Client: Ursus Breweries
Agency: Ursus Breweries
Language: Romanian

The proper men of the new generation

Brand: Neumarkt
Client: Heineken
Agency: McCann Worldgroup Romania
Language: Romanian

Dilly Dilly

In 2018, Bud Light faced 10 years of sales declines and increasingly vocal hate.We needed to change the conversation and make people proud to hold us again. But how do you make the one of the biggest brands likable when people increasingly view big as arrogant and out-of-touch? We took the challenge head-on, showed the world we didn’t take ourselves too seriously and created the year’s most inescapable idea. Our limitless medieval world and fun, iconic phrase led to positive conversation, regained relevance and positive sales momentum. Dilly Dilly!

Brand: Bud Light
Client: AB InBev
Agency: Wieden+Kennedy New York
Language: English