Beverages - Alcohol

A Renewed Fighting Spirit

Moving into Year 2 of the Fighting Spirit campaign, the beer category was declining, while competition within Mexican imports was hot. To win, Modelo had to acquire new General Market drinkers, not just maintain its Hispanic core. How? By stepping outside its comfort zone and introducing a more inclusive Fighting Spirit through new stories and a UFC partnership. In response, Modelo made history as the second Mexican important brand to meet and exceed the pinnacle 100M cases mark, and surpassed brand awareness and favorability benchmarks with continued growth into 2018.

Brand: Modelo
Client: Constellation Brands
Agency: Ogilvy
Language: English

Cuidado Pierde

Brand: Imperial
Client: FIFCO
Agency: GARNIER BBDO
Language: Spanish

TSINGDAO IS COMING

Tsingtao Brewery made an effort on showing its own centurial history by adopting vintage brand package. Through co-operation with international fashion designer, Tsingtao Brewery has made its debut on NYC Fashion week. Besides, Tsingtao Brewery hosted a vintage conference at Shanghai Paramont, the most iconic place in 20 centuries. With the help of viral video and CHEN SHU, a Chinese actress playing old-fashioned celebrity, every attendee witnessed that Tsingtao was coming and bringing Chinese tradition back in a stylish way.

Brand: Tsingtao Beer
Client: Tsingtao Brewery
Agency: Havas Worldwide
Language: Mandarin