Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

FILTER BY:

PROGRAM

2020 SILVER

Revitalizing the Spirit of Generosity

As whisky grows, Crown Royal set out to modernize the brand and capture a new and radically diverse generation of drinkers. Born as a premium gift for royalty, Crown Royal redefined status and wealth building on the insight - It's not what you have, it's what you give and how you give it. The 360 campaign was a roaring success in recruiting the next generation who believes live generously and life will treat you royally.

Brand: Crown Royal Whisky
Client: Diageo North America
Agency: Anomaly
Language: English

2020 SILVER

I'm Drinking it For You

Low-carb beers offer a distinct functional benefit – lower carbs. But while other New Zealand beer brands were making a song and dance about how few carbs their beers had, DB Export Gold went and made an actual song to launch their new low-carb beer. A love song to be exact. Not only did the beer become the number one NPD beer launch of 2019, the campaign turned the act of drinking a beer into a selfless gesture of love.

Brand: DB Export
Client: DB Breweries
Agency: Colenso BBDO
Language: English

2020 BRONZE

Probably The Best Football Beer

The FIFA World Cup is often dominated by wealthy brands that were always part of the sponsorship panel. It was during the 2018 FIFA World Cup that Carlsberg decided to bring it back to those who have pure passion for the game – the fans, and allowed them to be a step closer and join the craze of the tournament. With that, Carlsberg emerged victorious – securing the top spot as the brand most associated with the tournament here in Malaysia and recorded 51% increase in sales during campaign period.

Brand: Carlsberg
Client: Carlsberg Brewery Malaysia
Agency: Geometry Global
Language: English