Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
FILTER BY:
PROGRAM
2019 GOLD
Amigos De Whatsapp
Para revertir un inicio de año negativo e incrementar un 5% las ventas durante el mes de marzo de 2018, Poker "hackeó" la red de comunicación más importante para los jóvenes usándola como medio de invitación para generar encuentros entre amigos: WhatsApp. En vez de regalar bajo las tapas carros, viajes, o dinero, regalamos los amigos que todos quisiéramos tener, logrando un incremento en ventas del 12,5% en tan solo dos meses.
Brand:
Amigos de WhatsApp
Client:
Bavaria
Agency:
DDB Colombia
Language:
Spanish
2019 SILVER
Ministry of Do Nothing
The RTD tea market in Taiwan is highly sophisticated and fiercely competitive. Our brand, Real Leaf, had been stuck at No.2 for years, lagging far behind the dominant brand, Tea King. In 2018, Real Leaf launched a new variant, with theanine, a relaxation-inducing ingredient. To break through the impasse, we decided to rise above and explore relaxation at a higher societal level. Since Taiwan is an excessively hardworking society, we found a new department, the Ministry of Do Nothing, that champions relaxation as a societal emergency. After the champaign, Taiwanese workers were gripped by the philosophy of Do Nothing, and with just one campaign, Real Leaf overtook Tea King, and Real Leaf’s market share reached a historical high.
Brand:
Real Leaf
Client:
Coca Cola Taiwan
Agency:
Ogilvy Taiwan
Language:
Mandarin
2019 SILVER
YOUR PEPSI HOME VIDEO
Every Chinese New Year, most brands try to use one brand story to echo with 1.3 billion Chinese or to connect with them emotionally. However, the biggest challenge is that they are trying to connect with the most diversified and young consumers.
Therefore, Pepsi had to find a creative solution to overcome this challenge and stands out during this busiest season of brand marketing.
Therefore, instead of using one brand video for mass communication, Pepsi decided to make 1.3 billion different videos for every single consumer.
Partnered with Alibaba to use each consumer's consumption data and personal tags to customize a CNY video that only belongs to you. You are both the screenwriter and director of the story. “Your Pepsi Home Video” can build one-to-one strong emotional bonding successfully between Pepsi and consumers.
Brand:
PepsiCo
Client:
PepsiCo China
Agency:
VMLY&R China
Language:
Mandarin
FINALISTS
Budweiser
This Bud’s For You: Recruiting A New Generation of Budweiser Drinkers
Harbin
Harbin The Beer Bench
Diageo México Buchanan´s Two Souls
Buchanan’s Two Souls®: La unión de dos grandes
