Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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1993 BRONZE

Bass Helps You Get To The Bottom Of It All

Brand: Bass Ale
Client: Guinness Import Co.
Agency: Weiss, Whitten, Carroll, Stagliano, Inc.
Language: English

1990 GRAND

Absolut Success

The Absolut Vodka campaign is designed to support a continuing 30%-40% annual sales growth while maintaining a fresh, exciting look to the advertising- always the same but always different.

Brand: Absolut Vodka
Client: Carillon Importers
Agency: TBWA Advertising, Inc.
Language: English

1990 GOLD

Dry Season

The launch of Rainier Special Dry in Seattle was almost thwarted at the eleventh hour by a decisions by Anheuser-Busch to launch Michelob Dry nationally the same week. The "Dry Season" campaign for Rainier Special Dry successfully generated curiosity, excitement and trial for the new product, blunting the impact of the Anheuser-Busch launch and ensuring that initial sales forecasts were met and exceeded.

Brand: Rainier Special Dry
Client: Rainier Brewing Company
Agency: Chiat/Day/Mojo Inc. Advertising
Language: English