Beverages - Alcohol
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1990 BRONZE
Savor the Taste of Time
After years of allowing this classic brand's image and sales to slowly erode, Pinch was re-launched in 1989 as a 15 year-old scotch with upgraded labels and packaging. The brand's main asset- its unique bottle shape- was maintained. As part of the re-launch, the new campaign, "Savor the taste of time" was created, which kept the focus squarely on the new product and packaging. The re-launch's goal was to restore the brand to its former glory in the mind of the consumer, thereby building share and sales despite a steadily declining category.
Brand:
Pinch
Client:
Schenley Industries Inc.
Agency:
Grey Advertising, Inc.
Language:
English
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