Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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1995 GOLD

HBO Saturday Nights

The HBO Saturday Night campaign significantly improved current subscribers perceptions of the value of HBO and attracted new subscribers in the service. The HBO Saturday Night campaign goal was to reinforce the value of the service. This was done by delivering on a promise to our subscribers--a new movie every Saturday night. The new programming schedule got people into a viewing habit (i.e., HBO is the 1st place to turn to on Saturday night), and gave non-subscribers (and dissatisfied subscribers) a reason to take another look at HBO.

Brand: HBO
Client: Home Box Office, Inc.
Agency: BBDO
Language: English

1995 GOLD

How Money Becomes Wealth

The overall goal for Barron's was to relaunch the publication with its existing superior editorial product but with a new, contemporary design in order to attract new readers and advertisers. The challenge was to find a meaningful way of doing so with a limited budget and an intense competitive environment. The solution was to make the advertising a reflection of the product itself--still intelligent and authoritative, but now fresher and more contemporary. The result was a witty, sophisticated and visually arresting campaign that positioned Barron's as the ultimate tool with which to attain wealth.

Brand: Barron's
Client: Dow Jones and Company, Inc.
Agency: Angotti, Thomas, Hedge, Inc.
Language: English

1995 SILVER

The Rules Have Changed

The Dodge Ram Pickup launch campaign effectively positioned the new truck as a bold break in full-size pickup design & thinking. It created a new image for Dodge trucks and helped the brand to once again become a significant competitor in the pickup market by promoting the truck as a superior choice for work or personal use vs. Ford & Chevy.

Brand: Dodge Ram
Client: Dodge Division of Chrysler Corporation
Agency: BBDO Detroit
Language: English