Automotive - Vehicles
Cars, trucks, motorcycles, both brand and model advertising.
It's Nice to Know It's There
The campaign was designed to regain a competitive leadership role in the compact SUV Market by raising consumer image, opinion and consideration levels. Positioning the vehicle as a durable, secure SUV that offers excellent ride and handling, while executionally focusing on key benefits, ultimately led to the success of the Chevy Blazer campaign.
Client: General Motors
Timing Is Everything/MYE Honda '95 Clearance
Based on Account Planning Customer insights we determined that the best way to increase sales of the existing inventory was to reward consumers for being smart and waiting until "clearance time" to get the care they've wanted all year long--a Honda.
Client: American Honda Motor Co.
The Nissan 200SXLaunch. The Sports Car For Today's World.
What do you do when you have a conservatively styled car in an arena driven by a fun and sportiness and you have limited funds? You legitimize the car through advertising that breaks through the clutter and established your vehicle as a real contender. The result? Incremental sales, incremental profit and awareness levels that are unheard of as this level of launch investment.
Brand: Nissan 200SX
Client: Nissan North America