Chevrolet

Commonwealth // McCann *Lead Agency

Joanna Young, Global Chief Strategy Officer
Bill Wilt, Client Services Director
Belinda Leworthy, President, North America
Fabio Costa, Global Chief Creative Officer
Brian Durocher, SVP, Group Strategy Director
Ashley Franso, Senior Project Manager
Mike Brooks, Director of Photography

Weber Shandwick Detroit

Joe Gielniak, Group Creative Director
Liz Newman, Group Creative Director
Nate Kostegian, Vice President, Integrated Production
Melissa Noble, Associate Creative Director, Copy
Ben Luckett, Senior Art Director
Maegan French, Art Director
GiGi Novak, Senior Designer
Madeline Kidd, Senior Editor/Videographer
Lama El-Sebai, Project Manager
Maddie Cesarz, Vice President, Client Experience
Lexi Catchpole, Account Director, Influence
Nikki Nasceif, Senior Manager, Client Experience
Benjie Klein, Senior Vice President, Platform Strategy

Carat - United States

Kaitlin Skiendziel, Associate Director, Content
Kristen Naimi, SVP, Content
Gina Vandermarliere, Director, Planning
AJ Alles, Director, Planning

Jack Morton

Cara O'Neill, EVP, Group Account Director
Patricia Kota, Senior Program Director
Bradley Alonzo, Senior Producer

The #ChevyEVSongContest leveraged Chevrolet’s long time relationship with the Country Music Association and rising country star BRELAND to boost Silverado EV opinion and consideration while achieving millions of engagements and over a billion views on TikTok. This activation maintained Silverado EV's relevance when there was no product available to sell and competitive pressure was only growing stronger.