Automotive - Vehicles
Cars, trucks, motorcycles, both brand and model advertising.
How Money Becomes Wealth
The overall goal for Barron's was to relaunch the publication with its existing superior editorial product but with a new, contemporary design in order to attract new readers and advertisers. The challenge was to find a meaningful way of doing so with a limited budget and an intense competitive environment. The solution was to make the advertising a reflection of the product itself--still intelligent and authoritative, but now fresher and more contemporary. The result was a witty, sophisticated and visually arresting campaign that positioned Barron's as the ultimate tool with which to attain wealth.
Client: Dow Jones and Company, Inc.
Agency: Angotti, Thomas, Hedge, Inc.
The Rules Have Changed
The Dodge Ram Pickup launch campaign effectively positioned the new truck as a bold break in full-size pickup design & thinking. It created a new image for Dodge trucks and helped the brand to once again become a significant competitor in the pickup market by promoting the truck as a superior choice for work or personal use vs. Ford & Chevy.
Brand: Dodge Ram
Client: Dodge Division of Chrysler Corporation
Agency: BBDO Detroit
The Most Fun A Dollar Can Buy
Georgia's population narrowly passed a state lottery referendum (52% to 48%), and its success hinged on the promise that most of the profits would supplement educational funds within the state. The referendum's weak support was also a function of instituting gambling in a Bible Belt state. The creative strategy focused on emphasizing the entertainment value of the lottery, "The Most Fun A Dollar Can Buy". The Georgia Lottery Corporation's revenue goal for Instant, Cash 3 and Lotto sales was $463 million, with $139 million going toward educational programs. At the end of the GLC's first fiscal year, sales had reached $1.1 billion with $360 million going toward educational programs.
Brand: Georgia Lottery
Client: Georgia Lottery Corporation
Agency: Austin Kelley Advertising