Stellantis

Doner *Lead Agency

Graham McCann, EVP, Creative Director
Nick Coyne, SVP, Account Director
Marica Ostrowski, VP, Strategy Director
Gregory Kissler, Creative Director
Michael Palese, Creative Director
Colin Jeffery, Chief Creative Officer
Ben Grossman, Chief Strategy Officer
Eric Bruno, EVP, Head of Strategy
Jennie Hochthanner, SVP, Director of Broadcast/Motion Content Production
Anna Hemker, Senior Project Manager
Sarah Caimotto, Project Manager
Erik Feys, Associate Strategist
Paul Brown, Senior Proofreader
Chantinique Higgins, Strategist

Publicis Collective

Autism Society of America

The cards have been stacked against minivans since their decline in 2016, as preferences shifted to more stylish alternatives to the clichéd soccer mom-mobile. The goal was to revitalize the brand by addressing the needs of busy parents seeking solutions to their chaotic lives. The results were impressive: a remarkable 48% sales increase year-to-date compared to 2022, creative effectiveness surpassing industry standards (119 vs. 96) and record-high brand funnel measures. Pacifica’s “Vanlightenment” illustrates how meeting genuine consumer needs can revitalize a brand, even in a competitive market.