Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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Texas Suburban Launch


Brand: Chevrolet Suburban
Client: Chevrolet Motor Division
Agency: Lintas: Campbell-Ewald

Four-Door Sports Car

The sedan segment was becoming increasingly important to Nissan. In 1989, the new Maxima, Nissan's sedan flagship, faced intense competition and inferior product imagery based on the past model. The creative strategy repositioned the Maxima by differentiating it as a world class sedan that satisfies your performance wants and 4-door needs. Presenting the Maxima as the "4-Door Sports Car" satisfied consumer's emotional desire for a sports car combined with their practical need for a sedan.


Brand: Maxima
Client: Nissan Motor Corp.
Agency: Chiat/Day/Mojo Inc. Advertising

2018_na_2018_e-3258-014_hero_1 Dodge Domestic. Not Domesticated
2018_in_2018_28_hero_1 Bajaj Dominar Haathi Mat Paalo (Don't buy a white elephant)
2018_in_2018_30_hero_1 Tata Hexa How a mass car brand successfully launched a premium SUV?
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