Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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1995 SILVER

The Most Fun A Dollar Can Buy

Georgia's population narrowly passed a state lottery referendum (52% to 48%), and its success hinged on the promise that most of the profits would supplement educational funds within the state. The referendum's weak support was also a function of instituting gambling in a Bible Belt state. The creative strategy focused on emphasizing the entertainment value of the lottery, "The Most Fun A Dollar Can Buy". The Georgia Lottery Corporation's revenue goal for Instant, Cash 3 and Lotto sales was $463 million, with $139 million going toward educational programs. At the end of the GLC's first fiscal year, sales had reached $1.1 billion with $360 million going toward educational programs.

Brand: Georgia Lottery
Client: Georgia Lottery Corporation
Agency: Austin Kelley Advertising
Language: English

1995 BRONZE

All About Sound

The "All About Sound" campaign increased Pioneer's awareness dramatically among the men 18-24 year old group. Additionally, consumer purchase intent and Pioneer CD player share increased significantly over the 6 month campaign period.

Brand: Pioneer
Client: Pioneer Electronics USA, Inc.
Agency: BBDO Los Angeles
Language: English

1995 BRONZE

Dave Thomas/Super Value Menu

The Super Value Menu Campaign was developed to build customer traffic and generate sales during a peak competitive period by reinforcing Wendy's heritage of quality food at competitive prices.

Brand: Wendy's International, Inc.
Client: Wendy's International, Inc.
Agency: Bates USA
Language: English