Media Innovation - Existing Channels

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed.

FILTER BY:

PROGRAM

2018 GRAND

The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%.

Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York
Language: English

2018 SILVER

Erste housing loan campaign

Banka srednje veličine u istovremenoj borbi sa snažnijom konkurencijom i negativnim mentalitetskim predrasudama prema kategoriji proizvoda uspeva da optimalnim sadejstvom kvaliteta ponude i komunikacije klijentima vrati osećaj pripadanja i ukorenjenosti u identitetu time što na relaksiran i duhovit način razrešava delikatnu egzistencijalnu problematiku izazivajući identifikaciju i empatiju uz jasnu prezentaciju ostvarivog rešenja. Na ovaju način, Erste Banka u 2017. godini ostvaruje učešće od 15% plasmana čitavog tržišta stambenih kredita što je izuzetno visok udeo za banku ove veličine i medijske prisutnosti.

Brand: Stambeni kredit
Client: Erste Bank
Agency: Executive Group
Language: Serbian

2017 GOLD

Reword: Changing Online Bullying Behaviour

Bullying has moved from schoolyards to social media, but kids don’t realize the effect their words can have. So, we created Reword, the first real-time alert for online bullying. Using a red strikethrough to prompt young people to reconsider abusive language, Reword helps develop their moral compass by teaching them to self-regulate hurtful comments before hitting send. Within six weeks, the tool was installed on 150,000+ computers; 84% of insults were reworded; and most significantly, we saw a 67% reduction in bullying behavior per user. Reword is creating a new generation that respects each other – online and in real life.

Brand: headspace National Youth Mental Health Foundation
Client: headspace National Youth Mental Health Foundation
Agency: Leo Burnett
Language: English