Media Innovation - Existing Channels

Erste housing loan campaign

Banka srednje veličine u istovremenoj borbi sa snažnijom konkurencijom i negativnim mentalitetskim predrasudama prema kategoriji proizvoda uspeva da optimalnim sadejstvom kvaliteta ponude i komunikacije klijentima vrati osećaj pripadanja i ukorenjenosti u identitetu time što na relaksiran i duhovit način razrešava delikatnu egzistencijalnu problematiku izazivajući identifikaciju i empatiju uz jasnu prezentaciju ostvarivog rešenja. Na ovaju način, Erste Banka u 2017. godini ostvaruje učešće od 15% plasmana čitavog tržišta stambenih kredita što je izuzetno visok udeo za banku ove veličine i medijske prisutnosti.

Brand: Stambeni kredit
Client: Erste Bank
Agency: Executive Group
Language: Serbian

Reword: Changing Online Bullying Behaviour

Bullying has moved from schoolyards to social media, but kids don’t realize the effect their words can have. So, we created Reword, the first real-time alert for online bullying. Using a red strikethrough to prompt young people to reconsider abusive language, Reword helps develop their moral compass by teaching them to self-regulate hurtful comments before hitting send. Within six weeks, the tool was installed on 150,000+ computers; 84% of insults were reworded; and most significantly, we saw a 67% reduction in bullying behavior per user. Reword is creating a new generation that respects each other – online and in real life.

Brand: headspace National Youth Mental Health Foundation
Client: headspace National Youth Mental Health Foundation
Agency: Leo Burnett
Language: English

Support The Plans Of Our Customers By Putting Them Into Stainless Steel

Brand: BCP
Client: Banco De Credito Del Peru
Agency: Circus Grey Peru SAC
Language: Spanish