Hyundai Motor America

José Muñoz, President & CEO
Angela Zepeda, CMO
Kate Fabian, Director of Marketing
Monique Kumpis, Sr Manager Marketing and Advertising
Paul Meyers, Manager, Digital & Social Media Marketing

Canvas Worldwide *Lead Agency

Jeff Johnson, SVP, Client Director, Strategy
Jason Croddy, SVP, Client Director, Strategy
Terra Fernandez, Director, Content Partnerships
John Hubbard, VP, Brand Strategy
Amanda McAneney, Associate Director, Content Partnerships
Connie Chiu, Director, Strategy
Paul Woolmington, CEO
Kristi Lind, Chief Client Officer

INNOCEAN Worldwide Americas

Barney Goldberg, SVP, Executive Creative Director
Cindy Scott, SVP, Strategy
Sean Gilpin, SVP, Executive Managing Director
Jeff Bossin, VP, Group Creative Director
Ryan Scott, VP, Group Creative Director
Brad Beerbohm, SCD Copywriter
Erin Bohlender, Strategy Director
Lori Martin, VP, Group Creative Director
John Turcios, ACD Art Director
Lester Perry, VP, Account Director

Disney CreativeWorks

Jeffrey Weinstock, VP & Creative Director
Chris Powers, Executive Creative Director
Christian Keeler, Senior Writer/Producer
Sara Motejl, Senior Manager
Jay Marrotte, VP / Creative Director
Ira Fritz, Associate Creative Director

Marvel Partnerships

Mindy Hamilton, SVP, Partnership Marketing
Chris Lisciandro, VP Marketing Partnerships & Promotions, The Walt Disney Company
Daniel Cruz, VP Marketing Partnerships & Promotions, The Walt Disney Company
Tina Goss, VP Marketing Partnerships & Promotions, The Walt Disney Company
Andrew Staub, Director, Creative - Marketing Partnerships & Promotions
Michael Prado, Senior Producer

While launching the all-new Tucson, Hyundai recognized the popular SUV would compete in the most competitive auto segment. So, we took a bold risk and struck a MASSIVE pact with The Walt Disney Company, getting characters from ABC’s “Black-ish,” announcers from ESPN’s “SportsCenter” and even Marvel heroes to tout the benefits of the new Hyundai Tucson. We transformed the traditional media partnership, splashed the Tucson EVERYWHERE (in content consumers love), and did it in a wholly original way. It led Hyundai to its best year in retail sales EVER!