Media Innovation - Existing Channel

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 

FILTER BY:

PROGRAM

The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%. 


Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York

Rhythm of Love Wall

We consider how to create an unique and interesting experience for the CSR program for 7-ELEVEN which owns the most convenience stores in Taiwan to attract people? We found a strong reason to believe – convenience store are the easiest and common place for loose change to happen. Hence, we created the “Rhythm of Love Wall” donation box. In order to show our gratitude to donators, we develop every pair of hands to produce authentic clapping sound and motion like real human hand. Idea: Every coin donated with love deserves a loving encouragement. People will receive a different applause each time when they insert coins. This not only gives a direct gratitude for their good deeds, at the same time, people could feel the joy of being encouraged. It makes them want to give more!


Brand: 7-ELEVEN Taiwan CSR
Client: 7-ELEVEN Taiwan
Agency: ADK TAIWAN

Die Rekruten


Brand: Bundeswehr
Client: Bundesministerium der Verteidigung
Agency: Castenow Communications GmbH

2018_sg_2018_13_hero_1 Holiday Inn Little Big Travellers: Millenial Parents' Guide To Travel
2018_uk_2018_e-259-115_hero_1 Freeview Using TV like TV
2018_me_2018_e-3141-041_hero_1 SNICKERS A 36-Hour Live Stream Teasing A 30-Second Live Super Bowl Commercial
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years