Media Innovation - Existing Channel

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 

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Los 50 que no vinieron


Brand: Zykadia
Client: Zykadia
Agency: Jotabequ Grey

Rhythm of Love Wall

We consider how to create an unique and interesting experience for the CSR program for 7-ELEVEN which owns the most convenience stores in Taiwan to attract people? We found a strong reason to believe – convenience store are the easiest and common place for loose change to happen. Hence, we created the “Rhythm of Love Wall” donation box. In order to show our gratitude to donators, we develop every pair of hands to produce authentic clapping sound and motion like real human hand. Idea: Every coin donated with love deserves a loving encouragement. People will receive a different applause each time when they insert coins. This not only gives a direct gratitude for their good deeds, at the same time, people could feel the joy of being encouraged. It makes them want to give more!


Brand: 7-ELEVEN Taiwan CSR
Client: 7-ELEVEN Taiwan
Agency: ADK TAIWAN

Erste housing loan campaign

Banka srednje veličine u istovremenoj borbi sa snažnijom konkurencijom i negativnim mentalitetskim predrasudama prema kategoriji proizvoda uspeva da optimalnim sadejstvom kvaliteta ponude i komunikacije klijentima vrati osećaj pripadanja i ukorenjenosti u identitetu time što na relaksiran i duhovit način razrešava delikatnu egzistencijalnu problematiku izazivajući identifikaciju i empatiju uz jasnu prezentaciju ostvarivog rešenja. Na ovaju način, Erste Banka u 2017. godini ostvaruje učešće od 15% plasmana čitavog tržišta stambenih kredita što je izuzetno visok udeo za banku ove veličine i medijske prisutnosti.


Brand: Stambeni kredit
Client: Erste Bank
Agency: Executive Group

2019_me_2019_e-3602-494_hero_1 The Home Depot Built-In Pins
2019_me_2019_e-4360-482_hero_1 Spotify David Bowie is Here
2019_me_2019_e-4404-939_hero_1 Team Gleason Robocalls from Humans
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